| The added impact of
colour
Adding colour to your variable imaged document
produces measurable results. Research has proven
that colour increases readers attention and recall by
82%, and people are 55% more likely to be attracted to
and pickup a full colour piece first. Colour can
improve communication, enhance productivity, boost sales
and capture the attention of the intended audience.
Many corporations will also insist on colour and match
their corporate pantone colours to maintain their
corporate identity.
Our colour digital printing services basically allows
you to print immediately. There are no plates to
make, no press approvals to attend. We print
directly from your supplied graphics. This is a great
solution for short run printing requirements as well as
variable printing requirements.
The advantages of colour variable printing are
simple:
- Better Branding
- 100% personalized both text and graphics
- Increase the response and capture the attention of
your recipient
- Creates phenomenal business opportunities
- Helps build better relationships and enhance loyalty
Our Xerox iGen 4 produces vibrant image quality that
rivals offset and advanced colour management tools that
ensure consistent, high definition colour images.
With this, we can help you grow your business to include
profitable applications such as:
- Variable data pieces
- Cross media campaigns
- Transactional components, invoices, financial
statements, retail statements, annual reports
- Brochures
- Flyers
- Postcards
- Newsletters
- Catalogues and Manuals
- Point of purchase materials and sell sheets
- Short-run, on demand printing of virtually any
printed component
The Xerox iGen 4 is a robust print engine capable of
printing nearly 4 million pages per month with quick
turnaround times on each job. It will also help
reduce environmental footprint with non-toxic dry inks
and 97% recyclable components.

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